R. Smith, Founder
For the last decade, Rachel owned a successful e-commerce business selling ‘jewelry with meaning’. Building the brand, Rachel utilized social media and was enthralled with how many of her customers were really just looking to connect with other like-minded women. She sent a personal note to everyone that ordered and many wrote back. Groups formed online around these interactions and became The Girls Giving Tree.
After this experience, Rachel launched ‘How to Avoid being Sad’ to celebrate the small ways we can change our lives. Two books emerged as well as a website with daily tips and blog. In 2009, Rachel moved to New York City and became the Membership Manager at Soho House New York.
K. Moore, Founder
After graduating from USC, Kimberly worked in the legal department of New Regency Enterprises before acting as a Creative Director of a lifestyle e-commerce outlet Delight.com for four years. She has been involved in both the creative and operational sides of small business for almost a decade.
Since moving to New York, she has acted as a creative consultant and freelance writer for Offensive+Delightful, Menincities.com, LOGO TV, Lands’ End and Saks Fifth Avenue.
